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ledgerline.coFintech

Ledgerline's demo requests came from one partner. We built the payroll-in-every-country pages, ran LinkedIn and search ads to them, and cut the cost per demo by 41%.

Ledgerline, Fintech
#1 for “payroll software for startups”

The problem

Demo requests came from one partner and nowhere else.

What we did

  • Built payroll pages for 40 countries
  • Ran LinkedIn and search ads to them
  • Rebuilt the demo form and follow-up

The result

Cost per demo down 41% while demo volume doubled.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 10 months

#1#3#5#10#1Month 0Month 10

ledgerline.coFintech

Ledgerline's demo requests came from one partner. We built the payroll-in-every-country pages, ran LinkedIn and search ads to them, and cut the cost per demo by 41%.

Ledgerline, Fintech
#1 for “payroll software for startups”

The problem

Demo requests came from one partner and nowhere else.

What we did

  • Built payroll pages for 40 countries
  • Ran LinkedIn and search ads to them
  • Rebuilt the demo form and follow-up

The result

Cost per demo down 41% while demo volume doubled.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 10 months

#1#3#5#10#1Month 0Month 10

ledgerline.coFintech

Ledgerline's demo requests came from one partner. We built the payroll-in-every-country pages, ran LinkedIn and search ads to them, and cut the cost per demo by 41%.

Ledgerline, Fintech
#1 for “payroll software for startups”

The problem

Demo requests came from one partner and nowhere else.

What we did

  • Built payroll pages for 40 countries
  • Ran LinkedIn and search ads to them
  • Rebuilt the demo form and follow-up

The result

Cost per demo down 41% while demo volume doubled.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 10 months

#1#3#5#10#1Month 0Month 10

Rank 09 · Free audit

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  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

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