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tallybook.ioSaaS

Tallybook was paying $140 a trial on ads. We built 60 comparison and use-case pages, cut the wasted keywords and moved the budget to the searches that turned into paid seats.

Tallybook, SaaS
#1 for “crm for small business”

The problem

Trials cost $140 each on ads and organic traffic was flat.

What we did

  • Cut 60% of keywords that never converted
  • Built 60 comparison and use-case pages
  • Moved budget to searches that turned into paid seats

The result

4,100 trials a month, half from organic search, at a third of the old cost.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 9 months

#1#3#5#10#1Month 0Month 9

tallybook.ioSaaS

Tallybook was paying $140 a trial on ads. We built 60 comparison and use-case pages, cut the wasted keywords and moved the budget to the searches that turned into paid seats.

Tallybook, SaaS
#1 for “crm for small business”

The problem

Trials cost $140 each on ads and organic traffic was flat.

What we did

  • Cut 60% of keywords that never converted
  • Built 60 comparison and use-case pages
  • Moved budget to searches that turned into paid seats

The result

4,100 trials a month, half from organic search, at a third of the old cost.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 9 months

#1#3#5#10#1Month 0Month 9

tallybook.ioSaaS

Tallybook was paying $140 a trial on ads. We built 60 comparison and use-case pages, cut the wasted keywords and moved the budget to the searches that turned into paid seats.

Tallybook, SaaS
#1 for “crm for small business”

The problem

Trials cost $140 each on ads and organic traffic was flat.

What we did

  • Cut 60% of keywords that never converted
  • Built 60 comparison and use-case pages
  • Moved budget to searches that turned into paid seats

The result

4,100 trials a month, half from organic search, at a third of the old cost.

What a customer sees when they search for it now: the ad and the first result, both theirs.

Position, month by month

From #8 to #1 in 9 months

#1#3#5#10#1Month 0Month 9

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

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