Cookies are small text files a website stores in your browser. This page lists the ones Outrank uses, what they do, and how to turn them off. We use as few as we can.

Cookies we need

These keep the website working. They remember things like your cookie choice and protect our forms from spam. They cannot be turned off from our banner, because the site would break without them.

• Cookie choice: remembers whether you accepted analytics cookies. Kept for 12 months.
• Form protection: stops bots from sending the audit and contact forms. Kept for the session.

Analytics cookies

With your consent, we use analytics to see which pages people read, which searches and ads brought them here, and where they leave. The numbers are grouped, and we use them to make the site more useful.

• Google Analytics: visits and pages, kept for 14 months.
• Search Console and ad conversion tags: which search or ad led to a form or a call, kept for 90 days.

Advertising cookies

If you accept them, Google Ads and Meta may set cookies so we can measure our own ads and show them to people who visited this site. We never let them read what you type into our forms.

Cookies from embedded tools

Some pages use tools from other companies. The call booking calendar, embedded videos and the chat window may set their own cookies when you use them. We only load these tools on the pages that need them, and most wait until you click before they load at all.

• Call booking: remembers the time slot you picked, kept for the session.
• Videos: counts views and remembers playback settings, kept for up to 6 months.

How to turn them off

• Use the cookie banner or the "Cookie settings" link in the footer to change your choice at any time.
• Your browser settings can block or delete cookies for any site.
• Google offers an analytics opt-out add-on, and both Google and Meta have ad settings pages where you can switch off personalised ads.

Blocking analytics cookies never stops you using the site or booking an audit.

Changes to this policy

When we add or remove a tool that sets cookies, we update this page and the date at the top. If a change affects the choices you made, we show the cookie banner again so you can choose again.

Questions

Anything unclear about cookies goes to hello@outrank.agency. We reply within one working day.