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The 20-minute weekly check that cuts wasted ad spend

Most accounts leak 20 to 30% of budget on searches that never buy. Here is how to find them.

Maya LinWritten byMaya LinFounder, head of strategy

Sep 04, 20265 min read

The 20-minute weekly check that cuts wasted ad spend
google ads#1

Open the search terms report

Sort by cost, then read the top 50 terms out loud. You will hear the waste.

  • Jobs and careers searches
  • Free and DIY searches
  • Competitor names you can't win

Add negatives every week

Twenty minutes a week is enough. Add the bad terms as negatives at the account level.

Check the landing page

If the ad promises a price, the page must show the price. Mismatch kills conversion rate.

Most accounts leak 20 to 30% of spend. The fix is boring and it works.

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The 20-minute weekly check that cuts wasted ad spend

Most accounts leak 20 to 30% of budget on searches that never buy. Here is how to find them.

Maya LinWritten byMaya LinFounder, head of strategy

Sep 04, 20265 min read

The 20-minute weekly check that cuts wasted ad spend
google ads#1

Open the search terms report

Sort by cost, then read the top 50 terms out loud. You will hear the waste.

  • Jobs and careers searches
  • Free and DIY searches
  • Competitor names you can't win

Add negatives every week

Twenty minutes a week is enough. Add the bad terms as negatives at the account level.

Check the landing page

If the ad promises a price, the page must show the price. Mismatch kills conversion rate.

Most accounts leak 20 to 30% of spend. The fix is boring and it works.

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The 20-minute weekly check that cuts wasted ad spend

Most accounts leak 20 to 30% of budget on searches that never buy. Here is how to find them.

Maya LinWritten byMaya LinFounder, head of strategy

Sep 04, 20265 min read

The 20-minute weekly check that cuts wasted ad spend
google ads#1

Open the search terms report

Sort by cost, then read the top 50 terms out loud. You will hear the waste.

  • Jobs and careers searches
  • Free and DIY searches
  • Competitor names you can't win

Add negatives every week

Twenty minutes a week is enough. Add the bad terms as negatives at the account level.

Check the landing page

If the ad promises a price, the page must show the price. Mismatch kills conversion rate.

Most accounts leak 20 to 30% of spend. The fix is boring and it works.

Share this note

XLinkedIn

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Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Rank 09 · Free audit

Type your website. A strategist checks your rankings, speed and ads by hand and sends a plain-English report within a day.

Try
  • 4.9 on Clutch
  • +312% average organic growth
  • $48M ad spend managed
Book a call

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

Tracking 12,880 keywords for clients right now

© 2026 Outrank. All rights reserved.Built with Framer

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